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Building Project

Our objective is to raise funding for the three phases of a new building project.


          Phase One: A dedicated facility to house up to fifteen young men.

          Phase Two: A 25 X 42 metre synthetic turf soccer field.

          Phase Three: A 250 m2 coffeehouse.

Phase One of our project will allow us to expand the number of students we are able to work with by a third. The home will be more spacious than our current property and will have areas dedicated to studying and counselling.

The most obvious benefits of Phases Two and Three, the soccer field (which will be rented out) and the coffee shop, is that these businesses will allow us to become nearly self-sufficient financially.

A unique aspect of La Jornada's business model is the addition of the artificial turf soccer field and coffee shop.  Soccer is an important part of Latin American culture and while artificial turf fields are proving more and more popular in Santa Cruz, construction of these fields has not kept up with demand.

As well, over the past several years, coffeehouses have become a familiar feature of Bolivian life.  Santa Cruz especially, has a very active social life.  Every evening of the week you find people going out for coffee with friends.  As a result, coffee shop businesses are growing at a healthy rate throughout the city. 

Many of the new coffee shops being constructed are based in commercial areas or in the downtown core of the city.  A niche exists that has yet to be filled for local, upscale, quality-driven coffeehouses with a warm, inviting atmosphere.

These businesses will not only provide a source of income for La Jornada, and long-term stability, they will also allow La Jornada to provide focused job skill training opportunities for its students.  As well, these businesses will give La Jornada greater opportunities to connect with the local community through activities such as children's soccer clinics and neighbourhood soccer leagues.

Poverty in Bolivia, specifically the in city of Santa Cruz, has destroyed tens of thousands of families, leaving children abandoned into orphanages, trying to survive in dysfunctional homes or living on the streets. 

With your help, La Jornada will continue to guide and support these young men as they study, learn and transition to life on their own.  In order to make this strategy a reality, La Jornada needs help from partners like you.  Please thoughtfully consider investing in the future of this important project.  

Can you help us realize this goal?


Contact us at for more information!


Since its inception in 2008, La Jornada has operated out of rented accommodations. However, from year to year, there is growing uncertainty, as it is not guaranteed that the lease on the current facility will be renewed.  As well, the facility has deteriorated to the point where it no longer meets the needs of its students.  La Jornada is looking to build a new facility to continue it's work.  The proposed next step is the purchase of land and the construction of a new new home for La Jornada. 

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